I constantly listen to my marketing managers about the importance of video content for boutique and jewelry business owners, especially for our customers trying to grow a physical or online business.
Right now, video content is more important than ever, and you know it. Instagram is still an excellent opportunity to attract new customers and now with Instagram Reels.
What are Instagram Reels and why is it important for jewelry store owners?
Instagram Reels is a feature that allows users to create short format video content. It’s basically the Instagram version of TikTok.
You might be thinking, “That’s okay, Manuel, but I own a jewelry store. No way am I going to start learning fashion dances just to build my followers on Instagram”.
Don’t worry, I’m there with you!
You don’t need to learn the “Renegade” to create high-quality video content that attracts new users and increases awareness of your brand online.
In fact, Instagram Reels actually have great potential for jewelry store owners…