16 Instagram REELS ideas for jewelry stores

I constantly listen to my marketing managers about the importance of video content for boutique and jewelry business owners, especially for our customers trying to grow a physical or online business.

Right now, video content is more important than ever, and you know it. Instagram is still an excellent opportunity to attract new customers and now with Instagram Reels.

What are Instagram Reels and why is it important for jewelry store owners?

Instagram Reels is a feature that allows users to create short format video content. It’s basically the Instagram version of TikTok.

You might be thinking, “That’s okay, Manuel, but I own a jewelry store. No way am I going to start learning fashion dances just to build my followers on Instagram”.

Don’t worry, I’m there with you!

You don’t need to learn the “Renegade” to create high-quality video content that attracts new users and increases awareness of your brand online.

In fact, Instagram Reels actually have great potential for jewelry store owners…

How can jewelry store owners use Instagram Reels?

  • Videos can only last up to 60 seconds, so you really need to be creative in the way you use them.
  • Even though they’re so short, Instagram Reels generally have a longer lifespan than posts and stories, and they get more participation on average than other forms of content.
  • As with everything related to social media marketing, consistency is key. You should try to publish a Reel at least twice a week.
  • Don’t let perfectionism stop you either. It’s more important to have fun and be authentic than creating the perfect video, so try to relax and get comfortable in front of the camera.
  • However, there is still a big question to answer… What should your videos be about?
  • The truth is that you can do Instagram Reels on your jewelry store, your collection process, your personal trip or practically anything you want.

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